MarketPlace Profile: Kelly-Moore Paints - CRHWA
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MarketPlace Profile: Kelly-Moore Paints


Kelly-Moore is an early CRHWA supporter. We’re proud to feature the company and its products in the MarketPlace. We asked if they would give us some history of the company and tips for our readers. Here you go:

What’s the Kelly-Moore Mission?

To provide high quality, innovative products with exceptional service at a fair value.

What’s the history of the company?

In 1946, William H. Kelly and William E. Moore recognized the unique needs of professional painting contractors for top-quality paint products and knowledgeable, efficient service at a fair price. This philosophy has allowed Kelly-Moore Paints to become one of the largest employee-owned paint companies in the United States. Kelly-Moore is still recognized throughout the paint industry as providing consistently great paints, while innovating to the needs of the market, truly “The Painter’s Paint Store!”

Can you offer some tips for retailers? Might be fun to talk about paint/color trends that the company is seeing.

As a retailer you want your customers to have a great painting experience at a great value so it is important to make sure you carry quality proven products that you can trust. Kelly-Moore Paints prides itself in delivering on its promise to provide quality, innovative products with exceptional service at a fair value. In addition, the number one concern in doing a paint project is, “What Color to choose”. Having a curated organized color presentation in your store is important so customers are not overwhelmed with color. Identifying the top most popular colors is a great way to move the color choice forward giving your customer confidence in their color choose.

Can you offer some tips for the DIYers out there?

If you want to do a paint project but do not know how to start, YouTube is a great way to get ideas on how to complete a project. Be it painting a front door or a living room, Kelly-Moore Paints offers “how-to” videos on the Kelly-Moore website and on YouTube.

When it comes to choosing your colors, start with what you have in the room such as your carpet or flooring, furniture or artwork. Find colors that work with these items. Right now, Kelly-Moore’s Swiss Coffee is our most popular color. It works with virtually all colors and textures.

What does Kelly Moore offer to consumers?

Kelly-Moore Paints offers full line high quality innovative products that beautify and protect your home. Kelly-Moore exterior products were formulated to hold up in the harshest conditions of extreme sun, wind and rain. On the interior we formulated products to withstand high traffic areas from kids and pets. We know you want our paint to withstand your everyday challenges in a busy home.

Kelly-Moore Paints has a unique color palette that was developed specifically for the West Coast home lifestyle.  We have great shades to choose from and many favorite colors that you will make your home the pride of the neighborhood.

What makes Kelly Moore a great product?

Kelly-Moore Paint products are designed and proven to perform.   After extensive testing at our state of the art manufacturing facility, we bring in our application experts – professional painters.  Working closely with painting contractors our products are fine tuned to ensure they apply easy, cover great, durable and deliver excellent color retention.  If a product doesn’t meet the high demands of our painters we keep working at it until it does.

Does KM have any special innovations?

Envy Exterior Paints & Enamels.  Envy utilizes innovative resin technology that provides exceptional weathering and durability for the property owner.   Envy’s ease of application and excellent coverage can help complete projects in fewer hours and reduce the overall cost of labor.

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