Effective social media is less about broadcasting what the business sells and more about helping customers see themselves succeeding with the store’s guidance.

Too much content from our industry, seems to be of the cut and paste variety.  

Suggested within this article, instead of simply posting inventory, or seasonal specials, stores should use social content to show customers what success looks like. Solving common problems, building confidence, highlighting real customer experiences, showing staff, and making the store feel like part of the local community.